BACHELOR OF MARKETING MANAGEMENT
Programme Overview
MODE OF LEARNING
DISTANCE,
LEVEL DEGREE
DIPLOMA,
BACHELOR
INTRODUCTION
The program Bachelor of Marketing Management is a program to provide students with a foundation in theoretical and applied knowledge of marketing, planning and developing new brands.
Students are assigned to research on specific marketing topics, and their findings through interviews with marketing practitioners are presented in class
YOU WILL
• Develop an understanding of the need for effective communication systems in management.
• Develop an understanding of current and contemporary legal and technical developments and how they impinge on the management function.
• Develop an understanding of the strategic role of management.
• Develop an awareness of ethical issues pertaining to corporate governance and management practice.
• Build a foundation for further studies in management and entrepreneurship.
• Develop skills to share knowledge and assist in the development of others.
See the prospectus for more details